Tuesday, October 14, 2008

**If It Sells, It's News


It’s a fact, the television business is out to make money… every business is. But at what cost? I understand that entertainment news can generate more viewer-ship, but I feel that CNN should not even bother tinkering with such frivolity. CNN used to be the channel my family and I would turn to for the latest, ground-breaking, usually bi-partisan, journalistic current events... But now, all I see is this:



They poke fun at celebrities with this segment, sarcastically targeting the mishaps of Britney Spears, Paris Hilton, Lindsay Lohan, Kim Kardashian and Heidi Montag... But this segment only made CNN look immature and desperate for quick viewers. They threw away years of hard earned journalistic credibility for a few moments of entertainment limelight. CNN should understand that their viewers expect a l
evel of professionalism when they watch this network. Insinuating gossip and trash talking coming from the mouths of respectable news reporters is very pathetic.

CNN has essentially added “advertising” elements to their broadcasts to increase viewer numbers and profits by reporting on entertainment issues and focusing on gossip when they should concentrate on more critical topics... Full time. The direction of reporting news has been skewed and needs to return back to its core foundations.

Jeffrey Bewkes... when are you going to focus more on the issues at hand instead of the money in your hands?




3 comments:

Anonymous said...

totally agree

Anonymous said...

you have a point, but the truth is that infotainment is what sells and with the way the economy is doing right now I don't really blame them.

Anonymous said...

what... I thought lindsay lohan was hard news? :-O kidding.. CNN has definitely lost some credibility as a hard news source. But then again, entertainment in itself has become a part of mainstream news. It's not very often that you find a news source that doesn't include entertainment. The line between entertainment and hard news has become blurred, especially now. But that doesn't mean it's right.
The people at CNN should take into their faithful viewers into consideration and ask themselves, "Are we really ready to lose them in order to rank in the bucks?"
Sure, they'll gain other viewers from the celeb gossip. But is it really worth losing both its credibility and its loyal audience?