Tuesday, October 7, 2008

**Mission Statement


I don’t know about you, but I’m currently sick of watching television. Besides a few token TV series or shows that one watches purely for entertainment, the scheme of television programming is on a downgrading slope. There are so many reality shows on every channel, television news programs no longer educate the public without a hidden biased agenda, and what’s worse, celebrity news has in some cases, foreshadowed more serious issues on the home front and international level. We already have E! News, MTV, VH1, TMZ, Perez Hilton’s blog, and dozens of entertainment magazines that feature celebrity news and salacious gossip… There is no need for trivial news to leak into our “credible” news networks and I strongly believe that it is harmful for our society to be over exposed to so much frivolity.

I am a senior at Chapman University, soon to receive my bachelor’s in Advertising and PR. I have studied the art of persuasion and the sensationalizing effects of advertising, which has fueled my current disposition against certain television news networks. I observed the changes in the quality of such programming and I feel the necessity to articulate myself and educate others on the misdirection and biases of certain networks. I write this blog to address that very issue. I write to lobby for quality news reporting.

Due to my concern that major news networks such as CNN, are less focused on reporting newsworthy issues, I want to influence a change. I demand a statement, issued by Jeffrey Bewkes, the CEO for Time Warner (who owns the CNN network),

which mandates the limitations of entertainment reporting to 10% of all CNN programming. I want the news line-up on CNN to reflect the importance of current issues in today’s society… Not to report on who Paris Hilton’s new “b.f.f.” will be.


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