Wednesday, November 19, 2008

**Comedy Central on CNN?


I love comedy shows just as much as anyone does. I mean, who doesn’t? But one might question its relevance on CNN- a network that supposedly prides itself on being a dependable source of hard news, and hard news only. In the recent years, CNN has been experiencing an odd transitional phase in which they are incorporating entertainment aspects onto their network. One might ask, “Why?” CNN wants to assimilate with other networks and follow the growing trend of covering infotainment.

CNN's new sketch show, "D.L. Hughley Breaks the News," doesn’t quite work. It’s meant to fuse comedy and news, however, it is poorly executed.



According to critic, Candace Montgomery, it will “probably not be on the popular news network for another season… because the comedy show is dull.”

Ironically, the network’s attempt to gain more viewers may have the reverse effect in the end. Montgomery shares, “If CNN executives think hiring Hughley, a comedian whose jokes are more often not funny to many blacks, is going to be accepted by the faithful CNN junkies who patronize the notable network for their unbiased straight talk and hearty news shows, they thought wrong.”

CNN must re-strategize its methods for viewership and ratings, especially if they want their original viewers to remain loyal. What they assume will reel the viewers in, might instead drive them away.

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