CNN and MTV Team Up For Concert to Support War Veterans
MTV US’ Choose or Lose campaign and CNN Worldwide announced that they have teamed up to host a cross-network television event. They produced a concert to generate support for the US’ newest generation of young veterans and aired news programming on both MTV and CNN that highlighted young veterans’ stories of triumph, as well as issues facing those veterans as they return from battle.
Artists from multiple genres (such as 50 Cent, Ludacris, Kanye West, Kid Rock, Angels + Airwaves, Fall Out Boy and Juanes) gave live performances for A Night for Vets: An MTV Concert for the Brave taped in New York City which aired on MTV on October 24th 2008. The aim was to raise awareness of veterans’ causes, including employment, healthcare, homelessness, and education. Simultaneously, CNN aired Anderson Cooper 360: Back from the Battle. This is a special that delved into the stories of several young vets and the challenges facing them.
Though I am opposed to having CNN host entertainment segments in its network, I am not against this televised event special. I actually support it's cause and I feel like CNN made good efforts in trying to reach out to a younger audience by teaming up with MTV to produce this benefit concert for the young troops.
Though I am opposed to having CNN host entertainment segments in its network, I am not against this televised event special. I actually support it's cause and I feel like CNN made good efforts in trying to reach out to a younger audience by teaming up with MTV to produce this benefit concert for the young troops.
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